We're Hiring!

Title: Assistant Director of CRM Strategy

Position Number: 998254 

Unit/Department: Undergraduate Admission

FTE: 100%

Salary: Commensurate with experience and qualifications of the selected candidate 

Department Summary:

Drake University's Office of Admission is responsible for enrolling the University's vibrant, talented, and diverse undergraduate students. Led by the Dean of Admission and in collaboration with a team of talented professionals, this department works in conjunction with campus partners to identify and recruit future Bulldogs (students, not actual bulldogs) both in the state of Iowa and across the United States and world.

Job Summary:

The Office of Admission seeks a dynamic individual to join our amazing team. Reporting to the Associate Director of CRM Strategy, the Assistant Director of CRM Strategy supports key areas within the CRM (Technolutions Slate) to enable continued innovation and creativity, leveraging the system to improve both our internal processes and the customer (student/parent) journey experience.

We are seeking:

• A creative, analytical thinker who enjoys presenting solutions and problem solving to get the job done.

• An entrepreneurial mindset and someone who is comfortable navigating ambiguity.

• Ability to work with data of variety levels of quality and validity.

• Strong listening, verbal and written communication skills.

• Ability to manage multiple activities in a deadline-oriented environment.

• Exceptional organizational skills, flexibility, and rigorous attention to detail when managing multiple activities in a deadline-oriented environment.

Responsibilities will require collaboration with various teams within the office and a desire to further empower members of the admission team to be better Slate users. A collaborative approach, creativity, and willingness to push new ideas are vital to success in this role.

Minimum Qualifications:

• Bachelor’s degree

• 1-3 years of experience in an office environment, data entry, or a technical support role with heavy data focus (higher education or non-profit experience preferred)

Preferred Qualifications:

• Experience working with a CRM System

• Basic familiarity with HTML and CSS

• Experience providing end-user training or documentation

Job Duties:

• 35% - Support CRM Leadership, Evolution and Project Management: Serve as key team member of the CRM team for the Office of Admission. Assists with identifying, designing, and applying the most effective ways to use the CRM throughout the entire admission life cycle in order to achieve undergraduate enrollment goals. Under the guidance of the Associate Director, explores, recommends, and implements new functionality and manage specific CRM projects for key function areas (operations, events, communications, enrollment strategy, and data analysis). Support Drake’s ability to consistently innovate, enhance, and evolve how undergraduate admission and other campus units leverage the CRM to create a smooth customer journey. Serves in a consultative role for internal teams such as application processing, events, and communications to ensure accurate and quality data input and output. Works with the Associate Director of CRM Strategy to manage building, publishing, and maintenance of populations, rules, queries, reports, and templates within the CRM, including the development of custom queries and reports for the Office of Admission. 
• 20% - Communication Strategy: Serve as key partner on Communication Strategy team within the Office of Admission. Meet, consult, and collaborate with the Associate Director of Admission Communications. Responsible for providing technical support and assisting with the execution of messaging out of the CRM, including but not limited to events, scholarships, and special programs. Monitor the office's general texting line and ensure all incoming messages are addressed or routed appropriately within the database. Assist with updating Office of Admission webpages using Drake’s Content Management System.
• 20% - Visit Team: Responsible for consulting, designing, and building Slate events as a member of the strategic visit and events team. Serve as collaborative partner on this team through the enrollment management cycle. Collaborate with the strategic visit and events team to establish annual event build priorities, timelines, and data needs to ensure smooth customer journey on behalf of students, families, and staff to meet key enrollment cycle deadlines.
• 20% - Enrollment Cycle Setup and Scholarships and Special Programs Application Development and Management: Manages the building and maintenance of the digital structure and supporting processes for undergraduate admission application review processes within the CRM. Develop hands-on knowledge around current processing functions to better understand workflow and student experience. Consult directly with campus partners that host and review target applications throughout the enrollment cycle. Support onboarding new applications and partners as needed; responsible for updating, editing and maintaining applications each cycle.
• 5% - National Alumni Scholarship Program Lead: Coordinates internal logistics for the university’s largest scholarship program. Owns the build, maintenance, and communication stream for the program, facilitates staff scheduling, and produces instructional materials for all participants. Facilitates the recruitment and training of Alumni reviewers in coordination with the Office of Alumni Relations. 

Special Instructions to Applicants:

For consideration, you must apply online. Please include a resume and cover letter. If you have any questions about this job positing or the application process, please email laure.fredenburg@drake.edu .

Review of Applications Begins:

A review of applications will begin immediately. This position will remain open until filled.